PDF checklists
Structural checklists, not visual checklists
Each checklist is written from a backend developer's perspective. They cover the structure, correctness, and technical basics of a page, the things that affect how it is read by search engines, used by screen readers, and maintained over time.
PDF English
Landing Page Structure Checklist
10 sections, 60+ checklist items
A structural checklist covering every section of a landing page, from the navigation bar to the footer. Designed for solopreneurs who manage their own website.
PDF English
Website Audit Checklist
Coming soon
A structural audit checklist for an existing website. Covers heading hierarchy, accessibility basics, and the technical signals search engines and screen readers rely on.
Structure is what search engines and AI agents actually read
A search engine does not see your color palette. An AI agent crawling your page to decide whether to recommend your offer does not care about your font choice. What both of them read is structure: the heading hierarchy, the landmark regions, the relationship between a label and its input, and whether the page can be parsed without executing JavaScript.
Most conversion checklists skip this layer entirely. They assume a working page already exists and tell you to adjust the headline or add a testimonial. These checklists start one level deeper, at the structural decisions that determine whether the page is indexable, traversable by automated readers, and coherent to anything that cannot see it. A visually polished page on a broken structure is invisible to the systems that send you customers.